Vietnam Advertising Week 2026 and VietAd 2026 set to showcase the future of visual communications

Ho Chi Minh City to host Vietnam’s premier advertising technology exhibition, bringing together 500 brands, industry forums and business networking opportunities.

VietAd is the annual business networking destination for Vietnam’s advertising industry. Source: Organizing Board

Vietnam Advertising Week 2026 will bring together the advertising, signage, printing and visual communications industries in Ho Chi Minh City from 30 July to 1 August 2026, with VietAd 2026 once again serving as the event’s centrepiece.

Jointly organised by the Vietnam Advertising Association (VAA) and the Ho Chi Minh City Advertising Association (HAA), and managed by Dong Nam Advertising and Commercial Promotion Joint Stock Company, the three-day programme is expected to attract more than 10,000 trade visitors from Vietnam and overseas.

The highlight of the week is the 16th Vietnam International Advertising Equipment and Technology Exhibition (VietAd 2026 – Ho Chi Minh City), which will feature nearly 300 exhibition booths representing around 500 brands from Vietnam, China, Japan, South Korea, Taiwan, Malaysia, Thailand, Indonesia, India, Pakistan and several other countries and territories.

VietAd showcases a wide range of advanced machinery and technologies for the advertising industry. Source: Organizing Board

Recognised by UFI – The Global Association of the Exhibition Industry as Vietnam’s only international-standard exhibition dedicated to the advertising sector, VietAd has established itself as one of Southeast Asia’s leading business platforms for signage, advertising production, digital printing and visual communication technologies. The exhibition is also supported by the Asia Advertisement Association (AAA) and Asia Print.

Visitors will have the opportunity to explore the latest developments in digital printing, large-format graphics, LED display technologies, intelligent signage, advertising materials and production equipment. The exhibition will also showcase UV and eco-solvent printing systems, 3D printing technologies, laser cutting equipment, finishing solutions, display systems, illuminated signage, decorative materials, printing consumables and a wide range of solutions for advertising production and retail branding.

Beyond the exhibition floor, Vietnam Advertising Week 2026 will feature a comprehensive programme of networking, educational and community initiatives designed to strengthen collaboration across the industry.

Among the highlights will be the AdNext Forum, focusing on workforce development, skills enhancement and the future of advertising education, alongside the OMNI-Channel Performance Marketing Forum 2026, which will explore emerging marketing strategies, digital communication trends and the growing role of technology in customer engagement.

Various visitor support programs will be available at VietAd 2026 – Ho Chi Minh City. Source: Organizing Board

The programme on the evening of July 30th will also include the 25th Anniversary Celebration of the Ho Chi Minh City Advertising Association, recognising the organisation’s contribution to the development of Vietnam’s advertising industry over the past quarter-century.

Reflecting the industry’s commitment to corporate social responsibility, the event will feature a charity programme, a voluntary blood donation campaign and sporting activities organised by the Ho Chi Minh City Advertising Association, creating additional opportunities for networking and community engagement.

To enhance the visitor experience, the organisers will provide complimentary refreshments throughout the exhibition and conduct daily lucky draws featuring a range of prizes.

Running concurrently with VietAd 2026 will be the 5th Vietnam International Electricity, Energy, Industrial Machinery and Automation Exhibition (EMA Vietnam 2026), enabling visitors to explore technologies spanning both manufacturing and industrial automation.

With a combination of international exhibitors, live technology demonstrations, educational forums and business networking activities, Vietnam Advertising Week 2026 is expected to reinforce its position as one of Southeast Asia’s most significant annual gatherings for the advertising, printing and visual communications industries.

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Strong exhibitor demand drives Print China 2027 beyond 150,000 sqm of booked exhibition space

Most ground-floor exhibition halls are nearing full capacity as organisers prepare additional services and themed zones for exhibitors and visitors.

Preparations for Print China 2027 continue to gather momentum, with the organisers reporting that applications for exhibition space have now exceeded 150,000 square metres, reflecting strong demand from equipment manufacturers, technology suppliers and printing industry solution providers worldwide.

Scheduled to take place from 12–16 April 2027 at the Guangdong Modern International Exhibition Centre in Dongguan, China, the exhibition is already approaching full occupancy across its principal ground-floor exhibition halls.

According to the organisers, exhibition space on the first floors of Halls 1, 2 and 3 has been almost completely allocated, while only a limited number of booths remain available in Halls 4, 5, 6 and 7. Based on current booking trends, the remaining prime exhibition space is expected to be allocated in the coming months.

The strong response from exhibitors highlights the continued importance of Print China as one of the world’s leading trade exhibitions for the printing, packaging and publishing industries. The exhibition is expected to feature a broad mix of international equipment manufacturers, Chinese printing technology companies, suppliers of sustainable materials and packaging specialists, alongside regional industry groups and solution providers.

In response to growing exhibitor demand, the organisers are now progressing with the development of additional themed exhibition areas on the upper level of the venue. These specialised zones are expected to focus on sectors including integrated printing and packaging solutions, printing equipment, advanced materials, screen printing and industrial inkjet technologies, providing visitors with a more structured and sector-focused exhibition experience.

Alongside exhibition planning, preparations are also underway for the extensive range of support services that will accompany the event. The organising committee is in the process of appointing service partners responsible for logistics, travel, venue operations and exhibitor support, with the aim of providing a streamlined experience for both domestic and international participants.

Applications for business matching programmes, technical conferences, exhibitor-led seminars and integrated marketing activities are also expected to open shortly. These initiatives will complement the exhibition by creating additional opportunities for networking, product launches and international business development.

Beyond the exhibition floor, the organisers are continuing to expand the event’s conference and knowledge-sharing programme through additional industry forums and technical exchange activities, reinforcing Print China’s role as a platform not only for technology showcases, but also for collaboration, innovation and market development.

With exhibitor interest remaining strong and planning well underway, Print China 2027 is shaping up to become the largest edition of the exhibition to date, reflecting both the resilience of the global printing industry and the growing international significance of the Chinese market.

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Building Momentum for PRINT CHINA 2027 at APPPEXPO Shanghai

The PRINT CHINA 2027 promotion team, comprising Mr. Wang Jinming, Exhibition Director, Ms. Wei Ping, Marketing Manager, and Ms. Xia Xiaoyuan, Senior Project Manager of China Print Show Company Ltd., attended APPPEXPO Shanghai from March 3-6, 2026. The team conducted on-site visits to industrial enterprises for promotion and exchanges, while further enhancing communication and collaboration with industry associations, exhibition organizers, and professional media both at home and abroad, jointly exploring market opportunities and integrating high-quality resources.

While at APPPEXPO Shanghai, the team, together with members of Asia Print, carried out official promotion activities for PRINT CHINA 2027. It received a host of relevant enterprises from home and abroad, elaborating on the exhibition’s history and the latest developments of PRINT CHINA 2027. Preliminary discussions were also held for increasing visitors to PRINT CHINA 2027, with advertising industry associations, exhibition organizers, and professional media from Japan, Korea, Malaysia, Indonesia, Vietnam, Kazakhstan and other countries.

The PRINT CHINA 2027 promotion team at APPPEXPO Shanghai, paid visits to companies including Epson, JHF, Grandprint, AsiaLink, Liyu, Sky Air Ship, Cyber, Huidi and Nuomi. “All these companies expressed their eagerness to participate at PRINT CHINA 2027 and looked forward to launching new products and connecting with quality resources” commented Mr. Wang Jinming, Exhibition Director.

The 6th PRINT CHINA 2027 will be staged at the Guangdong Modern International Exhibition Center from April 12 to 16, 2027. Covering 160,000 square meters, the show is projected to draw more than 1,000 exhibitors and 200,000 professional visitors. As on date, approximately 120,000 square meters of booth space has already been reserved.

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Seoul to host the WPCF 2026 alongside K-Print Week

The event will be hosted by the Korean Printers Association at the KINTEX Exhibition Center II in Goyang-si.

The global printing and graphic communications community will convene in Seoul from 18–21 August 2026 for the World Print & Communication Forum’s (WPCF) 2026 Congress, taking place alongside K-PRINT WEEK.

Held under the theme “The Future of Printing Culture in the Age of AI,” the congress will bring together representatives of printing associations, industry leaders, technology providers, and experts from more than 40 countries. Delegations from major international federations, including Intergraf, FAPGA, and Conlatingraf, are expected to attend, making WPCF 2026 one of the most significant global gatherings of the sector.

The congress programme will combine high-level conference discussions, visits to the K-PRINT WEEK exhibition, technical site tours, and cultural experiences that highlight Korea’s technological leadership and heritage.

The programme will begin on 18 August with arrivals in Seoul and a WPCF Board Meeting and Welcome Dinner for members. On 19 August, participants will attend the opening of K-PRINT WEEK, explore the exhibition, and take part in the main congress sessions focusing on artificial intelligence and the transformation of the printing industry, followed by the Grand Opening Ceremony.

On 20 August, delegates will visit leading Korean printing facilities to observe advanced automation, AI-driven quality control, and sustainable production systems. Participants will also have the opportunity to join a guided tour of the Korean Demilitarized Zone (DMZ) or visit the Samsung Innovation Museum. The congress will conclude with a Closing Ceremony and Farewell Dinner. Departures or individual exploration of Seoul will take place on 21 August.

As Korea’s premier printing exhibition, K-PRINT WEEK showcases cutting-edge technologies including digital printing solutions, smart automation, and sustainable production systems. Live demonstrations and direct interaction with global suppliers will offer valuable insights into emerging industry developments.

The conference programme of the World Print & Communication Forum will explore key strategic topics shaping the future of the sector, including:

  • Artificial intelligence integration in printing operations
  • Digital transformation strategies for print businesses
  • Sustainability and circular economy models
  • Future market developments and evolving consumer demands


WPCF 2026 will provide an important platform for international dialogue and collaboration, bringing together industry leadership from Europe, Asia, North and Latin America, and other regions. The congress aims to strengthen cooperation across the global printing value chain and facilitate the exchange of knowledge and best practices.

In addition to the professional programme, participants will experience Korea’s dynamic culture, from traditional cuisine and heritage sites to contemporary cultural experiences. Seoul’s modern infrastructure, technological leadership, and reputation as one of the world’s safest major cities make it an ideal destination for international delegates.


The World Print & Communication Forum’s 2026 Congress will serve as a key meeting point for shaping the future of print and communication in an AI-driven era.

The World Print & Communication Forum (WPCF) is a collaborative platform for the world’s major transnational and national printing associations to work together to promote the development and prosperity of the global printing industry. WPCF also facilitates and encourages communication with other parts of the print value chain to further develop the print and communication market through international and cross-industry collaboration and knowledge-sharing.

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China Print 2027 – REPORT 1 [English version] Released

Print has profoundly changed the world since the days of Johannes Gutenberg, but now the printing industry is being challenged to profoundly change itself. Print China, over the years, has been a show-case of innovation and the 2027 show is likely to be a watershed event for “game-changing” innovation for sustainable print media supply chains that will be of great interest to graphic arts companies and their customers all across the world.

The REPORT No.1 of Print China 2027 has been released by the organisers and is available for reading HERE. The report delves on innovation via consolidation and reinforcement of print industries for the benefit of all concerned. With the booth area exceeding one hundred thousand square meters, PRINT CHINA 2027 is sure to be a huge show till date. The updated hall plans are also included in the report with details of both domestic and overseas promotions undertaken by PRINT CHINA team and culminating with the PRINT CHINA 2027 Shanghai Press Conference.

The all english version of the China Print 2027 Report No.1 is now available for you to read online HERE.

Questions, if any may be addressed to Mr. Jixin A – Deputy Director, International Department, Phone: +86 10 83167227. Email: printexpo@chinaprint.org.cn

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Asia Print interactive meeting at Jakarta (Indonesia)

L-R (Sitting): Christina Sudjie, Daud D. Salim, Bin Yang, Belle Yam, Mughira Nurhani. L-R (Standing): Jixin A, Cecily Pu, Nadine Wang, Zoe Poh

The Asia Print Interactive Meeting 2025 was held at Jakarta during the Allprint Indonesia exhibition. Held on 8th October 2025 in Hall B Meeting Room, JIEXPO, Kemayoran, Jakarta (Indonesia) was attended by Mr. Bin Yang, Ms. Nadine Wang, Mr. Jixin A from PEIAC, China along with Ms. Cecily Pu representing CPSC, China. Meanwhile Ms. Belle Yam and Ms. Zoe Poh represented KAIZER (Malaysia), and the hosts were represented by Mr. Ahmad Mughira Nurhani, PPGI (Indonesia) along with Mr. Daud D. Salim, Mrs. Christina Sudjie from Krista (Indonesia)

The meeting started by Mr. Jixin A, Secretary Genaral of Asia Print, announcing the commencement of the meeting. Mr. Bin Yang, President of Asia Print and Vice Chairman of Printing and Printing Equipment Industries of China (PEIAC), welcomed the attendees. He regrated that some members had to missed this interactive meeting due to visa problems. Mr. Yang congratulated Krista Exhibitions, the organisers of All Print Indonesia for the successful opening of All Print Expo 2025.

Mr. Daud D. Salim, CEO of Krista Media, and the host of the event welcomed all delegates to All Print Expo 2025 and informed that All Pack 2025 will be held separately due to lack of space at the Expo Center. Subsequently, Mr. Ahmad Mughira Nurhani, Chairman of PPGI, while welcoming all attendees explained that the printing industry in Indonesia is on a growth path, the market was big and printing equipment were mainly imported from overseas.

Mr. Jixin A asked for approval of the minutes of the last meeting (August 2025) in KL, Malaysia. PEIAC, CPSC, Kaizer, Krista and PPGI had no objections. The minutes will duly be sent to other members for their approval. It was also suggested a show calendar of Asia Print meetings shoud be prepared. The time and place for next Asia Print Interactive Meeting would be decided by group via e-mail. The meeting concluded with the customary group photo shoot of all attending members.

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ALLPRINT INDONESIA 2025

The 25th ALLPRINT INDONESIA exhibition by Krista Exhibitions will be held from October 08th – 11th, 2025, at the Jakarta International Exhibition – Kemayoran, Jakarta, Indonesia and shall involve exhibits on Total Solution for Printing Technology, Equipment, Supplies and Machinery Supplies.

The 4-day show is expected to have an estimated 300+ exhibitors displaying there wares and over 35000 visitors are expected to grace the occasion from over 25 countries. ALLPRINT INDONESIA is held in conjunction with Paper & Tissue Expo, Print for Pack Expo, Intercorrugated Expo, Textile Printing Expo, INDO Sign & AD Expo and PRO Label Asia.

In conjunction with ALL PRINT INDONESIA 2025, the Asia Print Interactive Meeting is also scheduled at 2pm on 8th of October on the 2nd Floor above the hall A, Jakarta International Expo Kemayoranin. A Press Conference of Print China 2027 will be held in the same meeting room immediately after the interactive meeting.

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Asia Print alliance meeting held during Print Technology 2025 exhibition in Kuala Lumpur, Malaysia

In the morning of 13th August 2025, the Asia Print Interactive Meeting was held in the Meeting Room of MITEC in the beautiful city of Kuala Lumpur.  Coinciding with the Printing Exhibition by Kaizer, the meeting attracted printing industry representatives from China, Japan, Malaysia, Indonesia, the Philippines, Vietnam, South Korea, Pakistan, Bangladesh, and Laos, who gathered to discuss development trends and cooperation opportunities in Asian printing industry.

At the beginning of the meeting, Yang Bin, President of Asia Print and Vice Chairman of Printing and Printing Equipment Industries of China, delivered a warm welcome speech, extending sincere greetings to all attending representatives.  In his speech, Yang Bin reviewed the grand occasion of China Print 2025 (Beijing International Printing Technology Exhibition), introduced the development status of Chinaese printing industry, and shared the preparation in progress for the 6th China International Printing Technology Exhibition (Guangdong) (Print China 2027 scheduled to be held in the industrial city of Dongguan), providing valuable information for representatives from various countries to understand Chinaese printing market and industry events.  Subsequently, the representative from Malaysia, as the host, delivered a welcome speech, expressing support for the meeting being held locally and expectations for future cooperation in Asian printing industry.

In the meeting agenda, participants first approved the minutes of the previous meeting to ensure the continuity of various decisions taken in the last meeting held at Beijing.  Next, in the session of market and exhibition briefings, each member unit actively shared the latest developments of their respective national printing markets, industry trends, and information about their own printing exhibitions, with each member’s speech limited to a maximum of 15 minutes.  A few members also submitted detailed reports to the secretariat in advance, providing rich data and information support for the discussions, covering areas such as new technology applications, changes in market demand, and innovative exhibition models.

In the “Other Matters” session, after in-depth discussions, all representatives voted to approve the Laos Sign Association’s membership into the Asia Print Exhibition Dederation, injecting new vitality into the federation and further expanding the scope of cooperation in Asian printing industry.

At the end of the meeting, after full discussions, it was decided that the next Asia Print Interactive Meeting would be held in Indonesia in October 2025 during the All Print Exhibition.


The successful holding of this Asia Print interactive meeting has built a high-quality platform for in-depth exchanges and cooperation among Asian printing industries, promoted information sharing and resource integration, and played a positive role in enhancing the competitiveness of Asian printing industry in the global market.  As the industry continues to develop, Asia Print will continue to play an important role in facilitating closer cooperation and common development among member states in the printing field.

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VietAd 2025 takes wings at SKY EXPO (Ho Chi Minh)

The 15th Vietnam International Advertising Equipment and Technology Exhibition, also known as VietAd 2025, is being held from July 24-26, 2025, at the SKY EXPO Vietnam International Conference Exhibition Center in Ho Chi Minh City. Co-located with the Vietnam International Smart Display and Integrated System Exhibition 2025. The event is expected to feature over 500 brands from over 10 countries showcasing the latest advertising products and machinery; LED technology and smart displays; advertising equipment, materials, gifts; advertising, printing and decorating services. The exhibition is organised by HCM City Advertising Association and Dong Nam Advertising and Commercial Promotion JSC.

Meanwhile, Vietnam Ad & Fun Week 2025 is organized from July 22 to 26 with events featuring a wide range of activities, including exhibitions, competitions, sports competitions, workshops, and career day. under the host of Vietnam Advertising Association and the Department of Grassroots Culture, Family and Library – Ministry of Culture, Sports and Tourism, with coordination from Dong Nam Advertising and Commercial Promotion JSC in collaboration with Ho Chi Minh City Advertising Association.

With a diverse range of activities, nearly 350 booths and over 500 brands from 10 countries, Vietnam Ad & Fun Week 2025 and EMA Vietnam 2025 are expected to welcome 15,000 delegates, guests, businesses, journalists and visitors both domestic and international.

Dong Nam Advertising and Commercial Promotion JSC, an organiser of VietAd 2025, is a proud member of AsiaPrint.

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