Ho Chi Minh City to host Vietnam’s premier advertising technology exhibition, bringing together 500 brands, industry forums and business networking opportunities.

Vietnam Advertising Week 2026 will bring together the advertising, signage, printing and visual communications industries in Ho Chi Minh City from 30 July to 1 August 2026, with VietAd 2026 once again serving as the event’s centrepiece.
Jointly organised by the Vietnam Advertising Association (VAA) and the Ho Chi Minh City Advertising Association (HAA), and managed by Dong Nam Advertising and Commercial Promotion Joint Stock Company, the three-day programme is expected to attract more than 10,000 trade visitors from Vietnam and overseas.
The highlight of the week is the 16th Vietnam International Advertising Equipment and Technology Exhibition (VietAd 2026 – Ho Chi Minh City), which will feature nearly 300 exhibition booths representing around 500 brands from Vietnam, China, Japan, South Korea, Taiwan, Malaysia, Thailand, Indonesia, India, Pakistan and several other countries and territories.

Recognised by UFI – The Global Association of the Exhibition Industry as Vietnam’s only international-standard exhibition dedicated to the advertising sector, VietAd has established itself as one of Southeast Asia’s leading business platforms for signage, advertising production, digital printing and visual communication technologies. The exhibition is also supported by the Asia Advertisement Association (AAA) and Asia Print.
Visitors will have the opportunity to explore the latest developments in digital printing, large-format graphics, LED display technologies, intelligent signage, advertising materials and production equipment. The exhibition will also showcase UV and eco-solvent printing systems, 3D printing technologies, laser cutting equipment, finishing solutions, display systems, illuminated signage, decorative materials, printing consumables and a wide range of solutions for advertising production and retail branding.
Beyond the exhibition floor, Vietnam Advertising Week 2026 will feature a comprehensive programme of networking, educational and community initiatives designed to strengthen collaboration across the industry.
Among the highlights will be the AdNext Forum, focusing on workforce development, skills enhancement and the future of advertising education, alongside the OMNI-Channel Performance Marketing Forum 2026, which will explore emerging marketing strategies, digital communication trends and the growing role of technology in customer engagement.

The programme on the evening of July 30th will also include the 25th Anniversary Celebration of the Ho Chi Minh City Advertising Association, recognising the organisation’s contribution to the development of Vietnam’s advertising industry over the past quarter-century.
Reflecting the industry’s commitment to corporate social responsibility, the event will feature a charity programme, a voluntary blood donation campaign and sporting activities organised by the Ho Chi Minh City Advertising Association, creating additional opportunities for networking and community engagement.
To enhance the visitor experience, the organisers will provide complimentary refreshments throughout the exhibition and conduct daily lucky draws featuring a range of prizes.
Running concurrently with VietAd 2026 will be the 5th Vietnam International Electricity, Energy, Industrial Machinery and Automation Exhibition (EMA Vietnam 2026), enabling visitors to explore technologies spanning both manufacturing and industrial automation.
With a combination of international exhibitors, live technology demonstrations, educational forums and business networking activities, Vietnam Advertising Week 2026 is expected to reinforce its position as one of Southeast Asia’s most significant annual gatherings for the advertising, printing and visual communications industries.










